Deeply rooted in the industrial and social history of India, the Birla family is one such legacy. Ever since, seven generations of Birlas have helped the Group maintain its heritage and grow into a conglomerate that today stands tall with nine listed entities and a portfolio covering many industries like automotive, engineering, education, and IT. 

Yash Birla Group 

The group operates as a holding company. The Company, through its subsidiaries, offers auto, engineering, textiles, chemicals, education, information technology, power, electrical, infrastructure, and financial services.

Diversified sectors of Yash Birla group

The major group companies apart from Zenith include Birla Power Solutions Ltd, Birla Kennametal Ltd, Dagger Forst Tools Ltd, Birla Transasia Carpets Ltd, Birla Perucchini Ltd, Birla Electricals Ltd, Birla Lifestyle Ltd, Birla Concept Ltd, Shloka Infotech Ltd, and Shloka Publication Ltd. The Yash Birla Group also houses Birla Kerala Vaidyashala and while the healing properties of Ayurveda are debated the world over, Yash supports this ancient Indian practice, “Ayurvedic medicine aims to integrate and balance the body, mind, and spirit; thus, some view it as “holistic”.

This balance is believed to lead to happiness and health, and to help prevent illness. Ayurvedic medicine also treats specific physical and mental health problems. A chief aim of Ayurvedic practices is to cleanse the body of substances that can cause disease, thus helping to reestablish harmony and balance.

Youngest Enterprenuer

The Yash Birla group is a part of the prestigious house of the Birlas, started by Mr Baldeo Das Birla, the great-great-grandfather of Mr Yash Birla. The lineage of the Yash Birla group began with Mr Rameshwar Das, grandfather of Mr Ashok Birla, the sudden demise of Mr Ashok Birla, in 1990, plunged his son Yashovardhan into the corporate world. Since then Yash Birla and his group have only emerged stronger than before.

Yash Birla has not only brought sick companies to life but has given the group a dynamic strategy like never before. He gave the Group a dream, a global vision, and an integrated approach. He took on a multi-million business at a young age, stays away from vices like alcohol and smoke, yet he maintains his cool.

First to manufacture portable generators

Birla Power Solutions Ltd., (BPSL), a Yash Birla Group Company, was established in April 1984 in collaboration with globally renowned Yamaha Motor Co. Japan by dynamic visionary late Shri Ashok Birla. The Company has many a first to its credit. It was the first Company to manufacture portable generators in India in 1986. The Company has the expertise of manufacturing 2 stroke as well as 4 stroke engines. 

The Company is presently producing a wide range of Generators catering to the power requirements of 500W to 40K.W being fuelled by a variety of fuel options like Kerosene, Petrol, Diesel, LPG, CNG, Biogas, etc. It was the 1st Company to roll out Self Start Gensets and became the 1st Company to launch emission compliant Generators under the brand name – BIRLA ECOGEN, once again taking a step ahead, to launch low noise gensets, complying with phase-II noise norms and entering a new era of silent technology gensets.

BPSL is committed to providing total power solutions depending upon customer needs by manufacturing portable generators, inverters, home UPS. To provide complete Power Solutions to its esteemed customers under one roof company has recently started opening a power shop across the country. To support the farming community it includes Water Pumps & Multi-Purpose Engines & its application products such as Power Sprayers & Needle Vibrators and Lawn Mowers, under the brand name ‘Ecoshakti’. The Company also has plans to increase its range of Pumpsets and Sprayers in the lower power range.

Successful in Indian as well as International Market

The company exports a significant percentage of its production to various countries around the globe. Both Generators, as well as Multi-Purpose Engines, are gaining increasing acceptance in the African sub-continent, Middle East, and the Far East countries. Our products are sold in competition with known and renowned international brand names. The modern manufacturing unit is established near Dehradun (Uttaranchal) in a very scenic and serene backdrop of hills & forest, with a capacity of 125,000 Smaller Gensets and 75,000 Multi-Purpose Engines & Higher KVA Gensets of 20000 units per annum. 

The total area of the factory is 150000 sq. meters and the covered area is 17000 sq. meters. The connected load is 1550 KVA. Though the power availability in the region is good, Company has DG sets of 850 KVA as stand-by captive power.

From manufacturing a single product to a multi-product company

There are more than 550 employees in the Company out of which around 200 are skilled workmen. Most of them are ITI educated, and the work culture at the factory is very cordial. We also extend the same philosophy to share the benefits of our existing & innovative products with our channel partners, further extended to our valued customers across the globe. Today they are spreading across the length & breadth of the country and the globe with a range of products, making us India’s largest provider of power solution products. From being a manufacturer of a single product, they have become a multi-product company.

A milestone in the Education sector

One of the most noteworthy initiatives of Mr Yash Birla has been his vision of establishing an invaluable academic system; one that encompasses a fine blend of global academic practices along with India’s unique knowledge systems to revolutionize the teaching process in a manner that students rise above run-of-the-mill teaching of traditional schools and emerge equipped to take on the future and make a meaningful difference to society. 

Birla Edutech Limited – a Yash Birla Group company – seeks to become pedagogic transformers for students across all educational sections. When studying abroad, Yash did not touch alcohol. Hence it did not make sense to hit the local watering holes; instead, he would hit the gym.

A fit mind keeps your business fit

Being fit does not merely mean joining a gym and lifting heavy weights, neither does it mean spending an hour on a treadmill. Rather, being fit is a holistic lifestyle choice that one must make. This is what is living, a philosophy that has been life’s mantra.” Over the years, hundred percent living like this has brought me good health, spiritual growth & corporate success all in unison with each other.” says Mr Yash Birla. Fitness is having a healthy mind, body, and spirit to allow you to maximize your potential and help others maximize their potential. Your definition of fitness will be influenced by your interests, physical abilities, and goals.