Ayurveda, an ancient Indian medical system, has a long history of invention and is still developing today. Ayurveda, which translates as “knowledge of life,” is a holistic approach to health care that has its roots in prehistoric India. It emphasises harmony between the mind, body, and spirit and places a strong emphasis on preventative measures and all-natural treatment options.

Mr Ashish Thakur, the CEO of Birla Healthcare Ayurveda

, concurs and holds Ayurveda in high regard. Following Covid-19, the Ayurvedic market had a huge change that caused people to resort back to our traditional medical procedures. He asserts that Covid-19, as we are all aware, had a significant impact on the world and completely altered how we lived, ultimately compelling us to remain indoors. This pushed us to revisit our ancient science in the form of natural food supplements and home remedies in order to boost our immunity and learn how to live a healthy and secure life. As a result, we followed our 5000-year-old Ayurvedic heritage, which brought us to our kitchens.

Ayurveda has recently seen the emergence of creative methods and strategies for adjusting to the shifting demands and needs of contemporary society. Here are some notable examples of Indigenous Indian Ayurvedic’s Innovative Path:

  • Integration with modern medicine: Ayurvedic centres like Birla Ayurveda and research institutes have been established in India, where Ayurveda is now part of the country’s standard healthcare system. With the help of this integration, Ayurvedic practitioners and contemporary medical experts can work together to give comprehensive healthcare solutions.
  • Standardization and quality control: To guarantee quality and safety, efforts have been made to standardise Ayurvedic medications and treatments. Guidelines and testing procedures for Ayurvedic medicines have been developed by organisations like the Ayurvedic Pharmacopoeia Committee (APC) and the Central Council for Research in Ayurvedic Sciences (CCRAS).
  • Scientific research and validation: Studies to gauge the effectiveness of Ayurvedic remedies have increased in number, as has clinical research on the subject. By bridging the gap between conventional wisdom and current scientific facts, this research strengthens the basis for ayurvedic practises.
  • Global recognition and export: As a system of holistic medicine, Ayurveda is becoming more well-known worldwide. According to Mr Ashish Thakur, the Indian government and other organisations have been promoting Ayurveda internationally, which has raised the demand for Ayurvedic goods and therapies. Additionally, this has made it possible to collaborate and share knowledge with other traditional medical systems all around the world.
  • Embracing technology: Birla Ayurveda has utilised technology to reach a larger audience and offer tailored solutions. The availability of Ayurvedic knowledge and treatments has increased thanks to mobile applications, websites, and online consultations. The manufacture of Ayurvedic medications has also been enhanced by improvements in herbal extraction methods and quality assurance procedures.
  • Lifestyle and wellness approach: According to Mr Ashish Thakur, Ayurveda has switched its emphasis from just treating diseases to a more all-encompassing approach to wellness and lifestyle. The focus is on preventive measures, such as nutrition, exercise, meditation, and daily rituals, or dinacharya, which promote total well-being and aid in maintaining a balance between the body, mind, and spirit.
  • Herbal Medicine and Plant-Based Therapies: Ayurveda makes extensive use of plants and herbs for therapeutic purposes. Ayurveda emphasises a close relationship with nature and lessens dependency on synthetic pharmaceuticals by encouraging the cultivation and sustainable gathering of therapeutic herbs. According to Mr Thakur, this strategy encourages the preservation of traditional knowledge, biodiversity conservation, and sustainable practices.

Mr Ashish Thakur thinks that by following these creative avenues, Ayurveda has been able to maintain its traditional principles and wisdom while thriving in the contemporary world. They have aided Ayurveda in becoming known both in India and throughout the world as an effective medical and wellness system.